Dropped ceilings, standard machinery, and attitude are three things that are usually present at your neighborhood gym. But those are three things the people at Health Concepts, a two-branch fitness center that’s planning to open in Hoboken’s former Hostess factory, promise won’t be what you get with your membership dues. “We’ve dismissed that stereotypical way of operating a gym,” explained Joe Oehme, Health Concepts’ director or business development. “Our programming is beneficial for the mind, body and soul.” Renovations to the factory building, one of the last unrenovated industrial sites left on 14th Street, range from a juice bar in the greenhouse-like top floor mezzanine, topped with a ceiling of windows, to a chiropractic center on the first floor. In fact, Oehme would prefer not to call Health Concepts a gym, referring to the four floors of Pilates classes, childcare and top-of-the-line strength and aerobic equipment as a ‘multi-recreational lifestyle center.’ That approach has attracted 500 members already, even though the place isn’t scheduled to open until June and there’s little more than dust from sandblasting the interior walls back to their original exposed brick red. Oehme, who began his career 10 years ago at Manasquan’s similarly all-inclusive Atlantic Club, has worked at gyms on the West Coast and hopes to bring some of that community-like flavor to Hoboken’s latest fitness center. In the immediate future, he envisions members sticking around to have some juice after a workout, or coming by on Fridays for smoke-free events like financial seminars or even appearances by local bands. But in the long term, like his first employer’s facility (which includes an on-site antique store), he imagines extending services even further beyond physical fitness. Following trends bandied about by high-end shopping malls and even NJ Transit train stations, Oehme said that one day, he’d like to see Health Concepts include a mail drop, a dry cleaning pick up and drop off service, and even a dental hygienist on site. Calorie-burning and teeth-cleaning at a place where sugar and fat were once the main ingredients? “It is kind of ironic,” said Oehme of the building’s genesis. “But it’s important to the project and important to the community that we restore this building to its original beauty.” Toward that end, Health Concepts plans to leave as many architectural details in their design for the space as possible. Those include, in addition to the aforementioned sandblasted brick, an open steel industrial staircase, high ceilings, large windows and expansive rooms. Though the site has had a few other industrial uses since the Hostess days, Oehme says that all environmental testing has been done and they have no worries about health concerns. Though there were a few concerns from community leaders about Health Concepts early on – some wanted to know exactly how a business can hope to attract 6,000 members in a mile-square community without providing parking for clients from other towns – even the most vocal dissidents have become silent in favor of seeing what develops there. “We’d like to grow with the community,” said Oehme, who even plans to move to the area in a few months. “It’s the evolution of fitness.”