Not everyone just believes what they’re told! A lawsuit filed on behalf of two Hudson County residents challenges Cheerios’ claims about it lowering cholesterol and helping you beat cancer.
According to Law.com, a group of similar cases was consolidated last week in U.S. District Court.
The story says:
“The litigation was prompted by a May 5 Food and Drug Administration letter to General Mills that said the claims on boxes of Cheerios Toasted Whole Grain Oat Cereal violate the Food, Drug and Cosmetic Act.
“The plaintiffs cite General Mills’ claims that Cheerios “can lower your cholesterol 4 percent in 6 weeks” and has been “clinically proven to lower cholesterol.” Also cited are claims that Cheerios can reduce the risk of cancer of the stomach and colon.
“They also cite a March 18, 2009, conference call between General Mills Chief Executive Officer Ken Powell and investors, in which he said the campaign touting Cheerios’ health benefits increased all the company’s cereal sales by 13 percent that quarter.”