Sale of old Hoboken Wonder Bread factory will lead to 68 luxury ‘Wonderlofts’

HOBOKEN — Liberty Realty’s Paris Branda, Hoboken native, representing the buyer, brokered a $17 million deal late last month that is sure to draw the attention of future residents who want a little bit of nostalgia: 728 Clinton St., the site of the long-closed Wonder Bread Factory. The developers intend to turn it into the “Wonderlofts.”
According to a press release from the real estate company, “The landscape of Hoboken changed over the years from rows of manufacturing sites to the location of desirable homes, businesses and restaurants. Now Liberty Realty is preparing to offer 68 luxury residential units and 2,375 square feet of prime retail space in the center of Hoboken, attracting the most discerning buyers. The Wonderlofts, as the building will be known, will marry the original structure and character of the Wonder Bread Factory with the modern composite metal panels and large windows. Residents will experience only the finest luxury when enjoying a sandwich at the Wonderlofts, and they’ll feel right at home doing it.”