17th ‘Fiesta in America’ to showcase Asian American products, services

SECAUCUS – Fiesta in America, the largest indoor gathering of Filipinos in the northeast, is coming to the Meadowlands Expo Center on Aug. 15 and 16. With the theme of “Filipinos Mean Business,” the two-day event aims to showcase Asian American products and services.
Part trade show and part entertainment event, the Fiesta will showcase products including apparel, jewelry, shoes, cosmetics, and textiles, as well as financial services and real estate. Free workshop will cater to small businesses and self-improvement.
“It is a conscious effort to portray the Filipino American market as an important source of high-income consumers for mainstream businesses that have significant stakes in ethnic marketing,” said Vice President for Marketing Len Manansala, who expects an audience of about 10,000 attendees.
Also featured will be a food court offering native cuisine, and concerts beginning at 5 p.m. each night. Filipino and U.S. musicians and dancers will perform, along with headlining Filipino actresses Vina Morales and Maxine Magalona, and television star Edgar Allan Guzman.
The event runs from noon to 9 p.m. on Saturday, Aug. 15 and resumes at 10 a.m. on Sunday morning for Mass, ending at 9 p.m. Tickets on the day of the show are $25 per adult and $18 for students and seniors.

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