HOBOKEN – Three months after closing all of its stores nationwide, Crumbs Bake Shop has announced plans to reopen 26 locations, including its outpost on Washington Street in Hoboken, according to a Business Insider report.
Hoboken is one of 20 stores Crumbs will reopen in the New York metropolitan area after a takeover by Marcus Lemonis and Fischer Enterprises, which also owns Dippin’ Dots.
In hopes of capitalizing on the popularity of the cronut, the new Crumbs will offer baissants, which cross a bagel with a croissant, and crozells, a croissant-pretzel hybrid. Crumbs released its own take on the cronut, the Crumbnut, prior to declaring bankruptcy.
In a press release, Lemonis expressed hopes that diversifying Crumbs’ offerings would save it from the financial problems that plagued its first iteration. The stores will also offer Dippin’ Dots and challah bread.
Crumbs will return to its old storefront at 409 Washington St., where on Wednesday morning the lights were on and an individual employee was inside. Lemonis said he expect all of the revamped stores would open within a month.
In other Hoboken-related pastry news, “Cake Boss” Buddy Valastro announced plans to open an eighth outlet of Carlo’s Bakery in Marlton, New Jersey on Monday, according to a Courier-Post report. The bakery already has stores in Times Square and Las Vegas. Valastro’s flagship Washington Street location is a popular tourist attraction in Hoboken.