It is estimated that 192,370 women will be diagnosed with and 40,170 women will die of breast cancer in 2009.
In fact, the incidence of breast cancer in women in the United States is 1 in 8, or 13 percent of the total population. For women in the U.S., breast cancer death rates are higher than those for any other cancer besides lung cancer.
This unfortunate news, however, has a ray of hope in that from 2001 to 2004, breast cancer incidence rates in the U.S. decreased by 3.5 percent per year. These decreases are thought to be the result of treatment advances, earlier detection through screening, and increased awareness.
“We are pleased to be part of this exciting program that teaches consumers about a disease that will be diagnosed in one in eight U.S. women during their lifetime.” – Jill Daniel
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For Breast Cancer Awareness Month, the two entities have launched Paint the Mall Pink, a variety of breast cancer awareness activities and other health-related programming that will be held at the mall throughout October.
“We are pleased to be part of this exciting program that teaches consumers about a disease that will be diagnosed in one in eight U.S. women during their lifetime,” said Newport Centre Director of Mall Marketing Jill Daniel. “The Paint The Mall Pink program will create an opportunity for our community to support an important cause and to become a part of a nationwide effort to promote early detection of breast cancer and eventually eradicate this deadly disease.”
The National Breast Cancer Awareness Month (NBCAM) program is dedicated to increasing awareness about the importance of the early detection of breast cancer through a nationwide campaign. NBCAM started as a weeklong campaign in 1985 with two founding members. During October, which is National Breast Cancer Awareness Month, medical organizations around the nation join forces to spread the message that early detection of breast cancer followed by prompt treatment saves lives.
For people in Hudson County, some of the programs/activities taking place during the Paint The Mall Pink program include:
Saturday, Oct. 3
Adult CPR & Obstructed Airway courses – Visitors to the mall can learn CPR from any of the six sessions being offered at 9 a.m.; 10 a.m.; 11 a.m.; 1 p.m.; 2 p.m.; and 3 p.m. Participants will receive a booklet and certificate of completion of program. Each session is limited to 18 people and advanced registration is required – to sign-up, call (201) 858-5297.
Weekend Mini Fair – Stop by the Rejuvenation Station, located near PayHalf, between 9 a.m. and 4 p.m. to receive free blood pressure screenings and complimentary information on diabetes. Women can visit the Women’s Imaging Table to receive a mammography voucher if they qualify, which can be redeemed at Bayonne Medical Center in Bayonne.
Family Care – Representatives will be on hand to enroll members of the community into their affordable insurance program between 9 a.m. and 4 p.m.
Horizon Family Health Center will also be on site providing information on the newly opened Bayonne Family Medical Center located at the hospital.
Health Seminar – Visit the mall’s Center Court area and sit in on a lecture concerning important health awareness topics. Health Seminars will be held at 10 a.m., 1 p.m. and 3 p.m. Advance registration is required, as seating is limited to the first 50 people per seminar. The first 50 people to sign up for each seminar will receive a complimentary gift. Please call (201) 858-5297 to sign up.
Guest Speaker at 10 a.m. – Dr. Peter Smith, Medical Director of the Vascular Institute at BMC, will discuss risk factors, symptoms, treatment options and new therapies for Deep Vein Thrombosis.
Guest Speaker at 1 p.m. – Dr. Mark Spektor will discuss BMCs door-to-door in 30 minutes emergency room initiative as well as the hospital’s customer service programs within the emergency department.
Guest Speaker at 3 p.m. – Diabetes Educator Maureen Williams will speak about the importance of taking care of your diabetes.
Saturday, Oct. 10
Fashion Walk of Hope – At 2 p.m., shoppers will have an opportunity to view the latest fashion trends as modeled by the courageous faces of cancer survivors.
Weekend Mini Fair – Please see Saturday, Oct. 3 listing for details, excluding New Jersey Family Care.
Saturday, Oct. 17
Simon Kidgits Club Health event 12 to 2 p.m. – Simon Kidgits Club members and their families can learn about proper dental care and eating habits, courtesy of BMC, in the mall’s Center Court area. Children can participate in “pink” themed activities and interactive games and will receive a free goody bag!
Weekend Mini Fair – Please see Saturday, Oct. 3 listing for details excluding New Jersey Family Care.
Saturday, Oct. 24
Weekend Mini Fair – Please see Saturday, Oct. 3 listing for details.
Health Seminar – Health seminars will be held at 10 a.m., 1 p.m. and 3 p.m. Advance registration is required, as seating is limited to the first 50 people per seminar. The first 50 people to sign up for each seminar will receive a complimentary gift. Please call (201) 858-5297 to sign up.
Please see the Saturday, Oct. 3 listing for details.
Guest Speaker at 10 a.m. – Diabetes Educator Maureen Williams will speak about the importance of taking care of your diabetes.
Guest Speakers at 1 p.m. – BMCs Dr. Dworkin, co-medical director of the Wound Care Center joins Dr. Iyengar, Oncologist, to discuss Wound Care and Hyperbariac Treatment as well as the effects of therapy on cancer.
Guest Speaker at 3 p.m. – Dr. Hefferan, interventional cardiologist, will speak about Risk Factor Modification.
Saturday, Oct. 31
Weekend Mini Fair – Please see Saturday, Oct. 3 listing for details, excluding NJ Family Care.
In addition to these individual programs, guest speakers and activities, Newport Centre will offer month-long opportunities to all those who visit the property. Shoppers can show support for breast cancer research and education when they purchase a Pink Ribbon Giftcard, a joint effort between Simon Property Group and Susan G. Komen For the Cure®. For every Simon Pink Ribbon Giftcard purchased, Simon will pay $1 to Susan G. Komen for the Cure® to support the fight against a disease that will be diagnosed in one in eight U.S. women during their lifetime. The attractive cards are available in denominations from $20 to $500. Shoppers that purchase a card will receive a pink ribbon and a special gift, while supplies last.
Representatives from Susan G. Komen For the Cure® will be at Newport Centre throughout the month of October to provide information on breast cancer, distribute giveaways and register members of the community for participation in the Susan G. Komen Race for The Cure®, an annual 5k run/walk that raises funds to further breast cancer research and education.
Additionally, specific retailers in Newport Centre will have a hand in showing support for this worthwhile cause.
For more information on the Paint the Mall Pink program, please call the mall Shopping Line at (201) 626-2025 or visit www.simon.com.