Two weeks ago, a Hoboken website (not ours!) ran a negative article about mayoral candidate Peter Cammarano and the daughter he had with his high school girlfriend. Cammarano responded that many things in the story were wrong, and that he’d always paid his child support properly.
Well, some observers were confused recently when Cammarano placed a banner ad for his campaign on a website that he had so decried.
Turns out that the ad represents a freebie, and Cammarano’s campaign didn’t even request it, according to his lawyer.
So who DID pay for the banner ad? And why doesn’t it have a ‘paid for’ tag? Or did the site owner put it up for his own reasons? Cammarano’s lawyer sent this letter:
Dear Mr. [Owner of the aforementioned Hoboken website]
It was brought to our attention this weekend that your website was running a banner ad featuring the Cammarano for Mayor Campaign logo and slogan. Thank you very much for this contributed ad space.
This banner ad represents an in kind contribution to the Cammarano for Mayor Campaign. As such, for ELEC Reporting purposes please let the campaign know the approximate value of this contributed ad space since the content of this banner ad has not been requested, authorized, or paid for by the Cammarano for Mayor Campaign.
If you wish to continue contributing web space and running this banner ad, we ask you to include a “Paid For” line that clearly indicates that this political ad is paid for by [the site] or whichever entity.
Thank you for your time and if you have any questions or concerns please feel free to contact me.
Sincerely,
Michael Goldberg, Esq.
General Counsel
Cammarano for Mayor