Hudson Reporter Archive

Pending NJ legislation may force affiliate marketing businesses to leave state

WEST NEW YORK AND BEYOND — Matthew Cheng is the brains behind the popular West New York-based “affiliate marketing” company eCoupons. He runs a website, eCoupons.com, that offers coupons that direct people to BestBuy, Amazon, and smaller businesses. If the customer purchases something, eCoupons receives a small commission.
In this way, eCoupons is considered an “affiliate” marketer for Best Buy.
But legislation introduced to the state Senate in early February related to sales tax may force Cheng and nearly 700 other N.J.-based affiliate marketing businesses out of the state, Cheng said last week. It is possible that the Senate and Assembly may vote on the proposed bills as soon as March 15.
Cheng and his wife welcomed their daughter, albeit prematurely, into the world in January. She is due to return home from the hospital in April. “At this rate,” Cheng said, “the legislation may be passed faster than we can get our daughter out of the hospital. And then we’ll have to move.”
For more on this legislation, click here.

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