Dear Editor:
I just read the letter signed Jaci Clement. The station in question, WWOR I believe managed to avoid loss of its license years ago by agreeing to move to its current New Jersey location and provide news to and about the New Jersey market.
Unfortunately, many, including some in the broadcast media perceive New Jersey to be little more than a highway between N.Y.C. and Philadelphia.
Yes newsworthy events really do happen in the Garden State, but cast in the shadow of the Empire State Building it is often difficult to notice those local newsworthy stories.
However without regard to the issues of constitutionality which Ms. Clement suggests, if in fact the broadcast station in question has failed to live up to any legal F.C.C. licensing agreement, then this station must be held accountable when licensing renewal is required.
The best way to let a broadcaster know how you feel about such issues is by writing to the management and offering your views.
Those views also should be heard by the Federal Communications Commission as these are in fact “public airwaves.”
In absence of any positive action one might try boycotting the station and letting their advertisers know. The purse always tends to be the most tender part of the broadcast media.
After all it is not the primary mission of a broadcaster to deliver the news. It is their mission to deliver the largest possible audience to the advertiser. It is called ratings. Never forget that.
Michael Seyfried